Introduction
Company Overview
Target Corporation, led by CEO Brian Cornell, is headquartered in Minneapolis, Minnesota. As a prominent general merchandise retailer, Target operates stores in all 50 states and the District of Columbia. In 2023, Target reported a total revenue of $107 billion. The company boasts nearly 2,000 stores across the United States, with over 75% of the U.S. population residing within 10 miles of a Target store.
Target’s extensive infrastructure includes 59 supply chain facilities and 32 office locations globally. The company employs over 400,000 team members and offers 45+ unique owned brands. In addition to its retail operations, Target owns two other companies: Shipt and Roundel.
Target is also renowned for its commitment to community support, donating 5% of its profit back to local communities. The company’s well-known mascot, Bullseye, was introduced in 1999 and has since become an iconic symbol associated with the brand.
This comprehensive overview highlights Target’s significant presence in the retail industry, its expansive reach, and its dedication to community engagement.
Purpose
One of the biggest retailers in the country, Target Corporation, has established a solid reputation for offering premium goods at reasonable costs via its extensive network of more than 1,900 locations and its quickly expanding e-commerce platform (About Target). Target, which is renowned for its customer-focused philosophy, has improved the in-store and online shopping experience by utilizing technology advancements. Two of Target's management information systems will be examined in this research by gaining an understanding of the steps Target took to deploy its information systems through its mobile apps and other technological applications. To understand how Target's information system functions when it makes product offers, distributes goods across the supply chain, and offers a range of customer services, as well as areas where their information system management may be strengthened. In this project, the target shop will be used as a case study to use the qualitative research approach. Because of its competitive advantage which includes a well-developed supply chain, client preferences, and a low-price strategy this international retail corporation based in the United States is profitable and successful.
The following video can help us understand the power and goal for Target to compete against its rivals
Thesis
This study looks at the management information systems that Target Corporation uses. This research will examine how Target's information systems support its competitive advantage, which includes its well-developed supply chain, customer-focused emphasis, and low-price tactics, using a qualitative case study method. Moreover, it will pinpoint possible avenues for enhancement to guarantee continued success in the swiftly changing retail domain.
